• Align goals with your business objectives: Increase brand awareness, generate leads, drive website traffic, or boost sales?

• Select relevant metrics: Website clicks, lead form submissions, coupon code redemptions, social media engagement (likes, shares, comments), brand mentions.

• Use social media analytics tools and website tracking to monitor key metrics throughout the campaign.

• We'll provide comprehensive reports with easy-to-understand visualizations of your progress.

There are different ROI formulas depending on your campaign goals. Here's a common example for lead generation:

• ROI = (Revenue from social media leads) / (Cost of social media campaign.​

• Social media often influences purchase decisions throughout the customer journey.

• We'll track how social media interacts with other marketing channels to understand its overall impact on conversions.

Based on data insights, we'll refine your social media strategy to improve performance and maximize ROI.

• Brand awareness & sentiment analysis: We'll track brand mentions and analyze sentiment to see how social media shapes your brand perception.

• Website traffic quality: Identify how social media drives high-quality traffic to your website, more likely to convert into leads or customers.

• Customer engagement & loyalty: Strong social media engagement fosters brand loyalty and positive customer relationships, leading to repeat business and advocacy.